At age 27, Beng served as Leo Burnett's youngest Creative Director. After a rewarding tenure with Leo Burnett's offices in Chicago, London, Tokyo, Hong Kong and Singapore and winning awards at the Cannes International Advertising Festival, One Show, Art Directors Club, Clios in USA, Australian Awards, Singapore Creative Circle and TDC (Japan) he ended his advertising career and co-found Water Film Singapore. Shortly after, he was named Best Director at Singapore's Creative Circle Show, bagged his first Lion at Cannes and was featured in Saatchi and Saatchi's Young Director's Showcase at the Cannes International Advertising Festival.

Tong Beng continues to win many International Awards including being recognized by Ad Age Global and The Gunn report to be one of the Top 100 Directors in the World.